Sneaker cleaning specialists, Birmingham

Fed up of
dirty trainers?

Cleaned by hand at our Birmingham store, or sent in from anywhere in the UK.

  • 40,000+ pairs cleaned
  • 750+ five star reviews
  • Cleaning since 2018
  • Birmingham store
  • Sent in from anywhere in the UK

Services and prices

Pick your clean.

Leave the dirty work to the specialists. Prices are per pair, and paintwork is quoted once we've seen the trainers.

01

The Essential Clean

The Essential Clean

£35

For everyday trainers valued under £150.

An in-depth professional clean designed to bring your everyday trainers back to their best. Every pair receives the attention and care it deserves, leaving your trainers looking fresh and revitalised.

Suitable for: Everyday Nike, Adidas, ASICS, New Balance, On and similar trainers without suede.

  • Upper
  • Inside
  • Laces
  • Insoles
  • Midsoles
  • Soles

02

The Specialist Clean

The Specialist Clean

£40

For premium, designer and suede trainers.

An in-depth professional clean designed to bring your favourite footwear back to its best. From luxury trainers to everyday suede pairs, we give every pair the attention and care it deserves.

Suitable for: High-end Nike, Louis Vuitton, Dior and other luxury trainers, footwear valued at £150 or above, and all suede trainers regardless of value.

  • Upper
  • Inside
  • Laces
  • Insoles
  • Midsoles
  • Soles

03

The Protection Clean

The Protection Clean

£50

Everything in the Specialist Clean, then protection on top to keep them fresher for longer.

  • Super hydrophobic waterproof protector
  • Three sneaker cleaning wipes to take home
  • Shoe trees fitted to help with creasing

04

Paintwork

Paintwork

Priced per job

Working alongside a talented painter to restore trainers, fix deep scuffs or change the colour completely.

  • Restorations
  • Deep scuff repairs
  • Colour changes

05

Replacement laces

Replacement laces

Ask when you enquire

Laces tired, or fancy a change? The team can source a direct replacement or a close alternative and lace them in.

  • Direct replacements
  • Close alternatives

Real pairs from the lab

Same pair.
New life.

Customers' trainers photographed on the bench before and after a clean. Keep scrolling to wipe each one clean.

Louis Vuitton Airforces before cleaning
Louis Vuitton Airforces after cleaning
After Before
Louis Vuitton AirforcesLeather back to bright white
ASICS 1130 before cleaning
ASICS 1130 after cleaning
After Before
ASICS 1130Grey grime out of the mesh
Hermès Bouncing before cleaning
Hermès Bouncing after cleaning
After Before
Hermès BouncingSuede toe cleaned up
Dior B30 before cleaning
Dior B30 after cleaning
After Before
Dior B30Uppers and midsoles refreshed

How it works

Two ways in.
One result.

Drop them at the store in the heart of Birmingham, or send them in from anywhere in the UK. Either way they get the same clean by hand.

  1. 01

    Message us

    Send us a photo of your pair on WhatsApp and tell us what they need.

    A trainer being checked at the counter
  2. 02

    Drop off or send in

    Bring them to the Birmingham store, or send them in from anywhere in the UK.

    The Sneaker Doc store in Birmingham
  3. 03

    Into the lab

    Laces out, then every part gets cleaned by hand. Outside, inside, laces, insoles and underneath.

    A trainer being cleaned over the sink
  4. 04

    Back to you

    Collect them from the store, or we send them back to you.

    The wall of cleaned trainers in the store

About us

Sneakerheads bringing trainers
back to life.

Fed up of dirty trainers? We're a team of sneakerheads who love bringing them back to life. Every pair gets meticulous attention to detail, and every customer gets a light hearted but professional service.

Our flagship store is in the heart of Birmingham, and we bring the service nationwide too, using insured couriers for your kicks.

Inside The Sneaker Doc's Birmingham store, trainers lined up on the counter

Book your clean

Book in
on WhatsApp.

Message us with a photo of your trainers and the team will sort the rest.

  1. Message us

    Pick a service and send us a photo of your pair on WhatsApp.

  2. Drop off or send in

    Bring them to the Birmingham store, or send them in by insured courier from anywhere in the UK.

  3. We clean them

    Cleaned by hand, then ready to collect or sent back to you.

Pick a service

What do your pairs need?

Address

Unit 2, Liberty Place
Sheepcote Street, Birmingham
B16 8AE

Get directions

Opening hours

Monday to Friday, 10am to 6pm
Saturday, 10am to 2pm

Questions

Good to know

How much does a clean cost?

The Essential Clean is £35 a pair, for everyday trainers valued under £150. The Specialist Clean is £40 a pair, for premium, designer and suede trainers, and the Protection Clean is £50 a pair. Paintwork is priced on the job once we've seen the trainers, and replacement laces can be added when you enquire.

What's the difference between the cleans?

The Essential and Specialist Cleans both cover the outside, inside, laces, insoles and underneath. The Essential Clean is for everyday trainers valued under £150 without suede, and the Specialist Clean is for premium, designer and suede trainers. The Protection Clean does everything in the Specialist Clean, then adds a super hydrophobic waterproof protector, three sneaker cleaning wipes to take home, and shoe trees to help with creasing.

I'm not in Birmingham. Can I still use you?

Yes. The store is in Birmingham, and the service runs nationwide using insured couriers for your kicks. Message us on WhatsApp and we'll sort the details.

How do I book?

Message us on WhatsApp with a photo of your trainers and the service you want. We'll come back to you with the next steps for dropping them off or sending them in.

Can I buy cleaning products to use at home?

Yes. Our cleaning kits, wipes, foam cleaner, shoe trees and dust bags are in the shop, and we post them out.

When is the store open?

Monday to Friday, 10am to 6pm. Saturday, 10am to 2pm.